Big Cheese is a typeface created by Eric Donavan and Bob Aufuldish and it is part of the Emigre Inc.'s typeface collection. This typeface features a set of zany characters that have no actual meaning, other than what the user decides.
I chose to package the typeface as a collectible. Choosing one of the characters from the typeface, I made a model of it from wood and brass, created a poster, a redemption code for the typeface, and a book about the typeface, the designers, and Emigre. I then packaged it together in a box wrapped with the poster design.